Cadbury Eclairs has launched a campaign in partnership with UK-based brand activation agency Arc to promote the launch of its two new flavors - Orange Twist and Hazelnut Twist.
The brand is hosting an experiential roadshow - 'Unexpected Encore,' offering Cadbury Eclairs fans a multi-sensorial sensation. A group of four will perform classical music which transforms into pop and rock tunes that complement the taste of the new flavors.
Mondelez Candy brand manager Kaitlin Rimington said: "This is a key launch for the brand this year, and we're hugely excited to be working with Arc to bring this campaign to life."
"Trial of the product is absolutely key and we believe delivering stand-out experiential activity will resonate with our consumers and drive them to engage with the product."
