Beyond Meat has launched The Beast, a 100% plant-based, protein-packed, nutrient-dense burger.
With 23 grams of protein and its Beyond Nutrient Blend of antioxidants, iron, calcium, vitamins B6, B12, & D, potassium, and DHA & ALA Omega 3's, The Beast is like a protein shake on a bun, and it's free of soy, gluten, GMOs, animal fat, and cholesterol.
"A typical veggie burger is thin on protein and loaded down with wheat," said Ethan Brown, CEO and Founder of Beyond Meat. "And a beef burger is full of animal fats and cholesterol. The Beast is the only burger that provides protein-packed satisfaction along with nutrition that helps fuel peak performance. We believe this is the future of protein, fulfilling a growing global population's taste for meat without the health or environmental downsides."
The Beast pushes aside age-old misperceptions that plant protein is somehow deficient. Meat is just amino acids, fats, water, carbohydrates and trace minerals -- building blocks that are readily available in the plant kingdom. Beyond Meat is simply taking these elements from plants and arranging them in the architecture of meat. With The Beast and its other offerings, Beyond Meat is asserting plant protein's rightful place at the center of America's dinner plate.
The Beast Burger is available nationwide at Whole Foods Markets, Sprouts and Safeway and comes as two quarter-pound Beast Burgers or six 1.3 ounce Beastly Sliders for $5.99.
