Steve Costello, Lenmar's VP of Sales and Marketing, today announced "Undead Power," saying that the combined products and campaign "support Lenmar's belief that consumers should have power anytime, anywhere." The campaign also introduces a new Lenmar logo, the Helix, inspired by the structure of DNA. The Helix represents Lenmar's pedigree in consistently providing superior quality products that are built to deliver the UNDEAD POWER demanded by consumers.
The Undead Power campaign will feature sponsored events, contests, consumer giveaways, promotions and new products, as well as online advertising to engage users. "To us this is not just a marketing campaign; it is a major statement about our effort to reinforce the benefits of our innovative power products through messaging that resonates with the connected consumer of today," Costello said. "This messaging is a manifestation of our internal drive to create solutions that keep people connected to their friends, family, and business without the fear of digital death."
Undead Power's first online campaign, "Dead to Undead," taps into Lenmar's passion of unleashing legendary power for uninterrupted connectivity within the modern world. When a device transitions from Dead to Undead there is an exchange of power, allowing a device to function and transform the product.
Lenmar has released a wide range of External Battery Packs ranging from 2400mAh to 7000mAh to cover the demanding requirements of the latest smartphones, tablets, and laptops. With their sleek, compact designs, storing these Undead Portable Power Packs in a backpack, purse or even your pocket is a snap! Simply plug your Dead device into an Undead Portable Power Pack and watch your device become Undead.
Costello warns consumers to "be prepared for the unpredictable with our new line and our embodiment of all things Undead."
