Volvo’s car division is planning to sell vehicles online, along with the introduction of new models to get an edge above its rivals including BMW.
The company has reportedly outlined changes to its global marketing strategy which includes spending more on digital advertising, reported Reuters.
The strategy also includes dropping out from all but one motor show per year from Europe, North America and Asia and instead shifting focus on to global events, the agency reported.
With an online store for cars, Volvo will join the ranks of US electric car maker Tesla which sells cars online and has cut out traditional dealers.
But Volvo might not follow Tesla's footsteps as it has assured its 2,000 global dealerships, out of which 1000 are in Europe.
Reuters cited Volvo sales chief Alain Visser saying in an interview: "If you say the word e-commerce, initially dealers get nervous.
"We don't see a car distribution network without dealers in the foreseeable future.
"Adding that vehicles sold online will still pass through the dealer network for delivery."
According to the car maker 80% of customers already shop online for other Volvo goods and expects them to do the same while purchasing cars.
