Trade Resources Company News Danone Launches New Greek-Style Yogurt

Danone Launches New Greek-Style Yogurt

Danone is introducing new Greek-style yogurt with– Light & Free, which claims to have over 30% fewer calories than most other full-fat fruit yogurts available.

Nothing brings a yogurt to life more than the taste of fresh fruit flavours, so what's better than Light* & Free, which contains gorgeous pieces of luxurious fruit and has 0% added sugar** and 0% fat.

Created to naturally fit into a busy lifestyle, Light & Free is the perfect treat.

It's perfect for busy women who believe you can have it all - 100% taste in a pot of positivity. After all, looking after yourself and staying active are both essential elements to living life to the fullest!

With a deliciously playful & modern design that resonates with the moments of a busy woman's lifestyle/ the Light & Free range has been created for a fun loving, fashion-conscious audience that want a delicious tasting yogurt.

Available in five fabulous flavours to experience a new fruity sensation: Strawberry, Cherry, Raspberry, Blueberry and Peach-Passion Fruit, there's a flavour to suit everyone.

Aloys de Parscau, Marketing Innovation from Danone said: " The launch of Light & Free comes at a time where the nation has shown growing concerns about the levels of added sugar in food and drink products. It was extremely important for us to create the right balance of 'double-zero' without compromising our high standards of a great tasting product. After two years of extensive research and development, we are thrilled to bring Light & Free to the market and are confident that consumers will love it as much as we do. "

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