US-based metal packaging products supplier Crown Holdings has designed new beverage can for Guinness Foreign Extra Stout Singapore edition.
Crown has developed limited edition packaging for Foreign Extra Stout to mark the company’s nearly 150-year presence in the country.
According to Crown, the special 330ml beverage can pays homage to Guinness’ roots in Singapore, which date back to the 1880’s.
Singapore-based illustrator Ben Qwek re-explained the brand’s original label design for the anniversary package, which features familiar local references.
The design features typical Singaporean coffee shop sights, as well as significant figures such as Sir Stamford Raffles.
Crown has used its offset printing process to create graphics against Guinness’ signature black background. Its inkjet printing technology also allows to engage consumers with the brand.
Crown Asia Pacific president Robert Bourque said: “Limited edition packaging offers a powerful marketing platform that brand owners can use to mark an important milestone, support a cause or create a tie-in to a larger campaign.
“Beverage cans are particularly well suited for promotional packaging due to the large billboard space available for messaging and imagery.”
Asia Pacific Breweries Singapore marketing head Venus Teoh said: “We are very pleased to have created this limited edition design to celebrate the national identity of Singapore and pay tribute to the many things that define our local culture, including the classic Guinness ‘Red Tongue Dog.”
