Nestle Dreyer's Ice Cream, a part of Nestle USA, is introducing a line of frozen snacks under a new brand, Outshine.
The Outshine brand will offer Dreyer's Fruit Bars, which will now be known as 'Dreyer's Outshine' fruit bars. The brand will offer six new flavors in April 2013.
A new product innovation from the brand will be Coconut Waters bars - the coconut water-based frozen fruit bars. According to the company, Coconut Waters bars provide a blast of fruit goodness in every bite. The snack, which offers 60 calories per bar, is both non-fat and non-dairy with the hydrating benefits of coconut water.
The line consists of two flavors: Coconut Waters with Banana - sweet, creamy banana puree blended with coconut water; and Coconut Waters with Pineapple - combines coconut water with chunks of real pineapple.
The Dreyer's Outshine brand will also launch new Limited Edition Seasonal Picks inspired by the farmer's market, which include Raspberry and Peach flavors (available February through August) and Grapefruit and Blood Orange flavors (available September through December).
In addition to the new flavors, the Outshine brand offers existing Dreyer's Fruit Bars favorites, such as Acai Blueberry, Creamy Coconut, Grape, Lemon, Lime, Mango, Pineapple, Pomegranate, Strawberry and Tangerine.
It also offers multi-packs featuring Coconut, Pineapple, and Orange; Grape, Cherry, and Tangerine; Lime, Strawberry, and Wildberry; No Sugar Added Black Cherry, Strawberry-Kiwi, and Mixed Berry; and No Sugar Added Strawberry, Tangerine and Raspberry.
Dreyer's Outshine fruit bars will be available at grocery and supermarkets nationwide starting in April 2013 for $4.39 per box, which includes six bars per box.
