Shelfbucks, the in-store shopper marketing optimization platform, announced it has finalized an agreement with Green Bay Packaging to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays.
The Shelfbucks platform will enhance the offerings of the recently formed In-Store Innovation division of Green Bay, Wis.-based Green Bay Packaging. Launched in March, the In-Store Innovation sales group provides in-store merchandising solutions that attract the attention of shoppers through the use of creative and innovative designs, enabling customers to enhance their brands and improve sales at the retail level. The division's focus is on custom corrugated and high graphic displays, semi-permanent displays, as well as graphic and structural designs.
The new Green Bay Packaging SmartDisplay platform will provide CPG customers and retail partners with precise, measurable reports on when and where displays are installed within retail stores that Green Bay Packaging serves globally. Green Bay Packaging's SmartDisplays will also provide detailed analytics on merchandising performance compared against marketing and sales goals, enabling brands to adjust campaigns to maximize product sales.
Shoppers browsing a Green Bay Packaging customer SmartDisplay can interact using their smartphones to immediately access product information, promotional offers, ratings and reviews, and other relevant content provided via the Shelfbucks SmartDisplay platform.
"Our knowledge and experience of retail merchandising provides us a great opportunity to offer cost-effective, high-graphic solutions for every point-of-purchase need," said Rick Luftman, vice president - National Sales and Marketing of Green Bay Packaging. "Our partnership with Shelfbucks instantly expands our turnkey capabilities with advanced, digital merchandising analytics that haven't previously been available to retailers and CPG companies. This is a game changer for our customers."
Erik McMillan, CEO of Austin-based Shelfbucks, added: "In-store merchandising has been a marketing mainstay for retailers and brands for decades, despite the historic lack of meaningful, measurable performance analytics. The introduction of Shelfbucks technology means that Green Bay Packaging displays can directly engage with customers while being actively monitored, measured and adjusted to maximize product sales. Additionally, the nature of our platform is such that Green Bay Packaging can very quickly bring their new SmartDisplays to market."
