Alvanon, leading global apparel expert, has announced details of the first ever garment sizing, fit, and development project carried out in the Middle East.
The project was commissioned by Splash, the Middle East’s largest fashion retailer, in conjunction with the brand, Iconic, both owned by the Landmark Group, one of the biggest retail conglomerates in the Middle East, India, and Africa.
Over the course of the two year project, Alvanon conducted a survey with thousands of Splash and Iconic customers in six major retail outlets in Dubai, Abu Dhabi, Kuwait, Jeddah, Riyadh, and Qatar.
Alvanon validated the data from its comprehensive retail survey against the medical and health data from sources like the World Health Organization, which helped it to identify and quantify the range of different body shapes of men and women found in the Splash and Iconic fashion labels’ target consumer populations.
The company’s consultants then developed and supplied the technical fit mannequins, AlvaForms and pattern templates, AlvaBlocks, to ensure the new core body standards were accurately and consistently implemented and shared across the Landmark Group manufacturing suppliers in such geographically diverse locations as China, India, Pakistan, and Indonesia.
As a result of the unique survey, the Splash and Iconic fashion labels have both launched their first “fit” accredited ranges based on new core body standards for their men’s and women’s apparel. The new Splash and Iconic ranges are available in stores with immediate effect, Alvalon reported in a press release.
Daniel Smith, head-quality Splash, said, “Alvanon worked professionally with customers and store personnel within our stores to collect the data. From this data it has provided us with a fit standard implementation program comprising optimum size-charts, technical fit mannequins, fit models, key grade intervals, size ranges and alpha-numeric size correlations.”
The Alvanon Group of companies is the global leader in providing growth, profitability, and supply chain solutions to the apparel industry.
