The affluent income groups dominated the syrups and spreads market in Italy, in 2011 according to a report by Canadean Food.
The report titled "Consumer Trends in the Syrups & Spreads Market in Italy, 2011' says that the affluent consumers held 38% share, while the hard pressed consumers held 29.8% share.
Older consumers aged above 55 years had contributed the highest to the market with 32.3% share among several other age groups, followed by pre-mid-lifers, who are aged between 35 and 54, with 16.9% share; early young adults, who are aged between 16 and 24 years held the least share, at 6.4%.
Females had a slight edge over males with almost 54% share, while the urban consumers formed 78.2% of the market.
Consumers educated up to the upper secondary level had 28.2% share, while those who had done their primary level of education held the least share of 2.2%.
Individuals who had an average between one and three hours of leisure time per day formed 28% of the market, while those with average between five and seven hours of leisure time per day comprised 6.5% of the market.
Personal space and time was the trend that influenced 24.3% of the consumers in the country, followed by changing age structures, which impacted 23.6% of the buyers.
More than 78% of the country's market was dominated by brands as against private labels. Branded sweet spreads had a share of 96.7%, followed by jams, jellies and preserves at 91.5%, savoury spreads at 82%, syrups at 81.9%, and molasses at 77.9%.
In terms of dollars, sweet spreads had a share of 48%, followed by jams, jams, jellies and preserves at 31%, savoury spreads at 18%. Syrups and molasses had the remaining share.
