Kraft Foods UK has extended its Cadbury and Philadelphia collaboration to include a new snacking product.
Philadelphia with Cadbury Snack features Light Philadelphia blended with Cadbury milk chocolate and mini oat biscuits for dipping.
Kraft said it is hoping to build on the success of its Philadelphia with Cadbury product launched in January, which to date has achieved GBP6.5m (US$10.3m) in retail sales.
Philadelphia with Cadbury Snack packs are priced at GBP0.69, with 15 outers per case.
Philadelphia with Cadbury launches new snacking product
The Philadelphia with Cadbury sensation is getting even more convenient this August, with the launch of an exciting new snacking product.
Philadelphia with Cadbury Snack features cool, creamy, Light Philadelphia blended with Cadbury milk chocolate and mini oaties for dipping, creating a convenient all-in-one sweet treat ideal for snacking in and out of home. The product has been developed following consumer testing^, which rated oaties the number one dipper^ and found snackers' perfect ratio of chocolate to biscuits.
The product brings a new dimension to a highly successful innovation - Philadelphia with Cadbury has already achieved 16.1 per cent penetration**, achieving £6.5 million retail sales value*, with 64 per cent being incremental to the softwhite cheese category**. And with a £3.2 million UK marketing investment for the Philadelphia with Cadbury brand in 2012, including TV advertising, consumers will continue to be reminded about this innovative and intriguing new brand.
Emma Hodgson, marketing manager for Philadelphia at Kraft Foods UK, said: "We've been delighted with the performance of Philadelphia with Cadbury since its launch, and we hope this new addition to the range will help to drive further incremental sales.
"We believe we've created a fantastic, convenient version of an innovative product that has already captured the nation's imagination and tastebuds. It's a substantial snack that's ideal for those afternoon occasions when only a sweet treat will do!"
Philadelphia with Cadbury Snack packs are priced at 69p (RRP), with 15 outers in a case.
Ends.
Press contact: Lauren Bond @ MC2 (0161 236 1352)
^ MMR 2011
* Nielsen value sales to w/e 28.07.12
** Kantar Worldpanel to w/e 08.07.12
