Nature's Pride, the American bread brand owned by Hostess Brands, is rolling out a new packaging for its wide-pan Hearty Breads, featuring simplified nutritional benefits, in order to help consumers make better informed choices.
All the Hearty Bread varieties, including Nutty Oat, 12-Grain, Healthy Multi-Grain, Country White, Double Fiber, Stone Ground Whole Wheat with Honey and Country Buttermilk, feature the new nutritional information and are available at grocery stores across the country.
Nature's Pride brand manager Stacey Schultz said that understanding nutritional information can be challenging for busy consumers looking for naturally delicious foods.
"So we've made it easier to learn about the nutritional benefits of our breads with easy-to-read nutritional facts and icons on all of our popular Hearty Bread varieties," Schultz added.
The new packaging will soon be expanded to all Nature's Pride bread and roll varieties.
The company noted that Nature's Pride breads, rolls and buns are baked using only all natural ingredients and does not contain artificial flavors, colors, trans fats, artificial preservatives and high fructose corn syrup.
