hr. Hansen plans to upgrade processing, warehousing and laboratory facilities for food ingredients with coloring properties at its site in Canossa, Italy, over the next years to better serve the increasing demand.
Processed from edible, natural sources, the coloring foodstuffs allows food manufacturers to 'color food with food' without compromising on taste and appearance.
Chr. Hansen Natural Colors Division EVP Carsten Bennike said, "We have been offering colouring foodstuffs as part of our natural colours portfolio for years, but now we have launched a new strategy under the headline Nature's No. 1 that accentuates the importance of natural solutions in all our business areas.
"We are pressing ahead full speed developing and launching new natural solutions and our centrally located plant is well equipped for future growth within our popular FruitMax range and other natural colour solutions."
The company also plans to set up a pilot plant in 2014. It expects the global coloring foodstuffs market to grow at 10-15% per year.
