Volvo Cars has collaborated with Ericsson and sports gear manufacturer POC to develop a new safety technology to protect cyclist from fatal accidents.
The technology will be showcased at the 2015 CES in Las Vegas which involves a connected car and a helmet prototype capable of establishing 2-way communication.
It will provide proximity alerts to Volvo drivers and cyclists which will help avoid accidents.
The base of the helmet concept is Volvo Cars' City Safety system present in the XC90 can warn and auto-brake to avoid collisions with cyclists.
The company plans to use apps like Strava, which will show the cyclist's position that can be shared through the Volvo cloud to the car, and vice versa.
With the technology Volvo driver will be alerted to a cyclist nearby through a head-up display alert, even if the car reaches close to the cyclist.
On the other hand the cyclist will be warned through the helmet-mounted alert light.
POC Founder Stefan Ytterborn said: "Our mission is to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.
"The partnership with Volvo Cars aligns very well with our mission and we are excited to see how we can contribute to cyclist safety and increase interaction between cars and cyclists alike".
