The London-based firm described its storage box as a “greener” alternative to the cardboard box. It said that it is selling its Noboxes via a partnership headed by former Wall Street financier Thomas Hellman.
Hellman, chairman and president of Notbox North America, said he has “great expectations” for the whole range of Notbox products, which also include coolboxes suitable for home use as well as by specific industries such as the healthcare sector.
Hellman explained: “The global packaging industry is worth some $424 billion and North America accounts for 28% of this market.
“Currently, cardboard is used to ship 90% of all products in the US but the growing focus towards sustainability by businesses and consumers makes this the perfect time to bring a product like Notbox to the market. Reducing corrugated cardboard excess is one of the fastest and most effective steps a company can take to reduce waste and is high on the corporate agenda.
“We can demonstrate not only the environmental benefits of using Notboxes but also the cost advantages of switching to Notbox, especially for the supply chain sector where vast quantities of product are moving in cycles between distribution centres and retail stores.”
North America vice president Shelley Slaughter added: “We are very excited about launching Notbox into the US and Canadian markets and see a huge potential with organizations and consumers that are interested in the benefits of using an eco-friendly alternative to single-use cardboard boxes and plastic containers. We are in an excellent position to introduce a competitive product that produces less waste, uses fewer resources, lowers costs, and increases environmental public awareness.”
