British beer maker Robinsons Brewery has expanded the distribution of its TROOPER ale to nearly 300 Sainsbury’s stores across the UK.
This move by the brewery follows its milestone of reaching one million pints of TROOPER ale exports globally.
TROOPER is a premium British ale inspired by Iron Maiden and handcrafted at Robinsons brewery. It contains 4.8% ABV.
It offers malt flavors and citric notes from a blend of Bobec, Goldings and Cascade hops that dominate this deep golden ale with a subtle hint of lemon.
Robinsons Brewery beer division managing director Oliver Robinson said: "Establishing a new beer in the UK alone is a long and difficult process but we feel that with two national listings in two of Britain's favourite supermarkets, and export orders with over 30 countries worldwide, in just six months, we are off to a great start."
Robinsons marketing director David Bremner said: "TROOPER not only appeals to fans of Iron Maiden, it is appealing to a new group of customers who will try traditional British beer perhaps for the first time."
Image: Robinsons Brewery rolls out TROOPER ale to Sainsbury's stores in the UK. Photo: courtesy of Frederic Robinson Limited.
