US-based packaging firm Printpack has announced that it is the preferred packaging partner for UK-based KP Snacks, for the production of new packaging for its re-branded Phileas Fogg range of flavored and textured crisps.
Printpack was chosen for Phileas Fogg's rebranded product launch, which required the best possible graphics and stand-out shelf appeal, the company said.
The new range includes American Bubble Chips Style'Louisiana Sweet & Smokey BBQ' and 'Cheese & New York Deli Relish'. Printpack noted that its state-of-the-art technology ensured the best possible Flexo print, resulting in stunning graphics that really make the pack stand-out on shelf.
KP Snacks senior packaging buyer Harjot Mandla said that a close working partnership has been essential in ensuring the rebrand was a success.
"Printpack has enabled us to make the most of our rebranded design by providing us with a tailored packaging solution. "
"The relaunch has been a great success seeing products fly off the shelves at Sainsbury's and Waitrose and we anticipate the same success when the products are available at Asda, Morrison's and Tesco soon," Mandla added.
Printpack key account manager Dave Barnes said that by working together from the very beginning the company was able to maximize the impact of the new packs, using the very best technologies."
"We are delighted to support KP Snacks Ltd. with this fantastic re-launch and are thrilled that it has been such a hit with the consumer," Barnes added.
Printpack is a privately-held manufacturer of flexible and specialty rigid packaging. Employing 4,220 associates worldwide, the company operates 28 manufacturing facilities in the US, Mexico, the UK, Poland and China.
