Chemicals giant Ineos has started a community consultation process in a bid to gain support for fracking.
The firm's consultation process will start in mid-April with a series of "town hall" meetings, beginning in areas where it already holds shale gas licences, then moving across the whole of the Scottish shale gas belt.
The first meetings will take place in 15 towns including Denny, Alloa, Falkirk, Kilsyth, Bishopbriggs and Cumbernauld.
The company, which has acquired more than 700sq m of fracking exploration licences in central Scotland, said its information programme will give the public the facts about shale gas extraction while highlighting both the issues and benefits.
The meetings are also intended to explain its plan to give 6% of shale gas revenues to the local community and provide a chance for people to ask questions.
The company said as many meetings as possible would be led by its director Tom Pickering.
Ineos Upstream chief executive officer Gary Haywood said: "The Scottish government wants the public to be fully informed about shale gas production and we are determined to help.
"We are launching Scotland's biggest shale gas information programme to make sure that local communities get a chance to hear the facts rather than the myths about shale gas."
News of the consultations has not been welcomed by environmental groups.
Friends of the Earth Scotland accused the company of resorting to "spin-doctors and glossy videos" in an effort to win over communities.
Ineos has the budget for "a long and dirty fight", the charity said, while campaign groups "can only fight their corner on a shoestring".
Scottish Green MSP Patrick Harvie added: "Ineos and its slick marketeers can drink as much tea in as many village halls as they like but I'm quite sure they'll be politely shown the door.
"Public pressure and Green campaigning forced the Scottish government and Labour to shift position on this issue.
"We need to keep up the fight to win a permanent ban to protect our communities and our climate."
The development of unconventional gas extraction has been halted by a Scottish government moratorium while further research and a public consultation is carried out.
