French automaker Renault has introduced its maiden entry-level hatchback ‘Kwid’ in India to compete with Maruti Suzuki’s Alto.
Renault has attached price tag between $4,700 and $6269 to its new model that will find its place in showrooms sometime in the second half of 2015.
Groupe Renault chairman and CEO Carlos Ghosn said: "With KWID, Renault continues to pursue its strategy of accessible mobility for all to step up its international growth.
"Using a new Renault-Nissan Alliance platform and following the trail blazed by the Duster, the KWID will enable Renault to continue its expansion and address the needs of customers who want a vehicle that is stylish, robust and easy-to-use."
Betting big on the Indian market with its cheapest model Kwid, Renault pictures a rise of 5% in the market share by the next year-end, up from the current 1.7%.
Renault India Operations country CEO and managing director Sumit Sawhney said: "We have a very clear focus on establishing ourselves in the growing and volume segments of the Indian automobile industry."
The Kwid flaunts an upright front end and short front, with the rear overhangs bestowing upon it the visage of SUVs.
Image: Groupe Renault chairman & CEO Carlos Ghosn (right) and Renault India CEO Sumit Sawhney. Photo: courtesy of Renault.
