US-based Prairie Farms Dairy has introduced a new line of Old Recipe Seasonal Favorites Milk in three thick and creamy flavors, Jelly Bean, in new packaging design.
The new design is said to allow consumers to identify the milk flavors by setting each of them on a separate color palette.
As part of the new design, the vignette is also tied into common nostalgic elements of Easter using jellybeans, chocolate bunnies, marshmallows and Easter eggs.
Prairie claims that the colorful and playful design will stand apart from other products in the dairy case.
In addition, the cartons feature a QR code that will redirect to the 'Old Recipe Seasonal Favorites landing page' featuring product information, recipes and a coupon.
Prairie Farms Old Recipe Seasonal Favorites are available in quart paper cartons in retail outlets throughout the Midwest.
Image: Prairie Farms' Old Recipe Seasonal Favorites Milk flavors. Photo: Courtesy of PRNewsFoto/Prairie Farms Dairy
