Ventana Research Will Begin Its Latest Benchmark Research on Trends and Maturity

SAN RAMON, CA, August 24, 2012 /24-7PressRelease/ -- Ventana Research will begin its latest benchmark research on trends and maturity in sales forecasting. With this research, the firm sets out to shed light on best practices for effective sales forecasting methods and pitfalls organizations may encounter. The research presents organizations with an opportunity to assess their planning, processes and applications in order to improve efficiency across sales, finance and operations. 

Ventana Research designed this research to uncover how organizations improve the use of sales forecasting software, improve readiness of staff and resources to assess and improve maturity. It will determine where improvement is needed to increase the accuracy in managing forecasts, underlying pipelines and use relevant metrics to ensure sales organizations have timely information that is actionable and can be used for coaching and other tasks to improve the potential revenue of the organization. The findings of this new research will be compared to past research on this topic to highlight changes, improvements, trends and best practices to accelerate the velocity of revenue through sales.

"Ventana Research was the first research firm to conduct a comprehensive benchmark research into sales forecasting processes and software used. Our recent benchmark on sales found that forecasting was the most important application needed in sales organizations. That demands that we provide the latest best practices and advice on this critical sales process and application" said Mark Smith, CEO and Chief Research Officer of Ventana Research. "We designed this research to identify the latest best practices and methods thorough our independent research to help organizations gain a competitive and profitable edge. We believe that by using our research, businesses can make key improvements to reduce the costs and time to managing forecasts while increasing the sales effectiveness to generating revenue."