Haribo has expanded its portfolio of lines in the UK that focus on a specific sweet from its core mixed bag of candy.
The German confectioner has given sweets including "rhubarb and acustard splats" and "yellow bellies" their own 80g bags.
The products follow on from the launch of a bag containing just Haribo's Eggstras sweet, which has been on sale over spring.
Haribo is mulling whether to expand its production or distribution capacity in the UK to meet growing demand for its products.
HARIBO FAVOURITES FEATURE IN THEIR OWN BAGS
HARIBO fans are in for a sweet treat as the UK's leading gums and jellies brand has introduced a range of its most popular pieces in their own 80g bags.
The newly introduced range of HARIBO Favourites have a recommended price point of just 50p and include Rhubarb and Custard Splats, Little Jelly Men, Eggstras, Giant Strawbs and Yellow Bellies. Delivering exceptional value for money the range is made up of favourite pieces from the HARIBO sharing bag range, including sour treats, combined foam and jelly sweets and larger countline products.
Katy Clark, Marketing Manager for HARIBO UK comments: "Our new 80g range is ideal for consumers who have a favourite HARIBO piece and want to enjoy them in a bag of their own as their preferred treat. Whether they love the foam texture of Eggstras from HARIBO's popular Starmix pack, or the sweet taste of Little Jelly Men from Super Mix bags, HARIBO's new range caters for all.
"These exciting treats boast bright packaging that offer stand out on shelf. Each pack has a clear window which displays the quality product inside and supports retailers who are looking to create eye catching displays. They're a perfect pocket money treat."
HARIBO Favourites are on shelf now offering great quality, taste and value HARIBO fans love and recognise the brand for.
