Nutrinova, the food ingredients business of Celanese, has developed a new sweetener system – Qorus which is designed for yogurt manufacturers as well as the flavored milk and beverage industry.
According to the company, Qorus allows formulators to achieve the end-products' desired sweet taste and retains flavor without altering the nutrition profile and balances sweetness and flavor for a robust taste experience.
Celanese food ingredients business vice president and general manager Diana Peninger said that Qorus offers perfect harmony in formulation, taste and experience.
"We know our partners expect more from a sweetener, so we are excited to see the applications they bring to life."
"We are confident they will be impressed by how completely Qorus allows developers to hit desired taste targets, but more than that, we know they will be impressed by the way Qorus allows consumers to taste their brands, not our sweetener," Peninger added.
Nutrinova plans to launch Qorus at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo to be held from 13 - 16 July in Chicago.
Nutrinova is a manufacturer of potassium sorbates and sorbic acid. Celanese is involved in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications.
