Betty Crocker, the brand owned by US food company General Mills, has launched a new line of Helper skillet dinners and Betty Crocker potatoes.
The company noted that the new products complete the meal, making them the ultimate dinner solution.
The Helper brand has introduced a premium line of skillet meals -- Ultimate Hamburger and Chicken Helper, which has a suggested retail price of $2.79. The line includes Creamy Stroganoff and Creamy Parmesan, available in 9 oz packages; the Cheddar Broccoli in 8.7 oz; and Three Cheese Marinara in 9.8 oz.
Helper marketing manager Elizabeth Laughlin said, "With our newest innovation, we're featuring the same savory seasonings and hearty pastas that are Helper hallmarks, but now we've added an irresistibly rich sauce to deliver a home-cooked skillet dish that the whole family is sure to love."
Betty Crocker has introduced three new Ultimate Potatoes with the blend of real potatoes and creamy cheddar sauce. The Cheddar Mashed and Loaded Mash are available in 10 oz. packages and Au Gratin in 6.2 oz.
These products are available across the US.
