Trade Resources Industry Views General Mills Has Added to Its Betty Crocker Bakery Mix Brand in The US

General Mills Has Added to Its Betty Crocker Bakery Mix Brand in The US

Dec 12, 2012

Tags: General Mills, Betty Crocker, Shake-n-Pour, muffins

General Mills has added to its Betty Crocker bakery mix brand in the US with the launch of a Shake-n-Pour dessert line and cereal-flavoured muffins.

General Mills adds to Betty Crocker line

The Shake-n-Pour dessert line is available in three variants: Chocolate Brownies, Confetti Cupcake and Chocolate Cupcake.

Betty Crocker's three muffin mixes "feature the great taste of your kid's favorite cereals" – Cocoa Puffs, Reese's Puffs and Cinnamon Toast Crunch.

Source: http://www.just-food.com/news/general-mills-adds-to-betty-crocker-line_id120008.aspx

General Mills adds to Betty Crocker line

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