Mango, Spain's most international fashion brand, is putting Mango Street into operation, a community created by fans of Mango in which they can upload their own photos of outfits that feature at least one garment from the brand's current collection. The initiative, which is intended to last several seasons, went into operation on 28 September.
Every month, Mango will make a selection from all the photos received, and best ones will be published on the competition microsite. Photos that are published will win a gift voucher worth 100 euros, while the photo with the best outfit will win a gift voucher worth 500 euros, in addition to a specially dedicated section in the brand's online Magazine, which is published every fortnight.
To enter, entrants simply have to complete the form on the competition microsite. Once registered, the brand will give them a style guide as the inspiration for the photos being sought.
Mango has been the pioneering Spanish fashion brand in the online sector. Its first company website was created in 1995 and its first online store opened for business five years later, in the year 2000.
