A new distinctive shape for the bottle has been created incorporating bold colours, stoppers and seals. In addition there is a new label with bespoke typefaces while Dewar’s also has new presentation boxes.
The new packaging comes as the brand launches its visual identity and is, according to Dewar’s, rooted in its authenticity and legendary heritage.
The most distinctive feature of the new Dewar’s look is the trefoil Celtic truth knot that has been embossed onto the glass of every bottle. It shows three interlocking Ds that represent the three founders – John Dewar and his sons, John Alexander Dewar and Tommy Dewar.
“We are immensely proud of Dewar’s heritage, and the quality and skill that it has embodied for the past 168 years. True Scotch, coupled with the new design, is our way to connect with the past, while embarking on an exhilarating journey into the future,” says John Burke, global category director for Dewar’s. “Our new marketing campaign tells the story of the brand and the exquisite liquid in a real and tangible way, giving every consumer the opportunity to connect with Dewar’s history.”
The new Dewar’s visual identity will launch this month in the UK, Spain and Greece, followed by all other markets, including the US, Russia, India and Lebanon.
