Vacuum Skin Packaging (VSP) represents around 5% of all protein packaging in Europe, according to a study carried out by LINPAC Packaging.
The study identified that the VSP is primarily being used in the UK, Spain and Benelux regions.
LINPAC innovation director Alan Davey said: "Consumers were initially reticent to adopt the Vacuum Skin Pack solution, feeling that aesthetics were poor compared to traditional modified atmosphere pack designs.
"Aesthetics were further compromised by the form, fill, seal style of pack with a flat and unstable back sheet that really didn't work on shelf, was difficult to stack and didn't present products in the most effective or attractive way.
VSP trays are claimed to offer greater shelf appeal, while complying with new labeling regulations.
Davey added: "Far from an unattractive but functional alternative as VSP began, it will become the most flexible format over time."
Image: VSP trays are claimed to offer greater shelf appeal. Photo: courtesy of LINPAC Packaging.
