Gelson's Markets has announced that it will convert all of its private-label packaged eggs to cage-free this year.
The company projects that close to 90% of its packaged egg sales will be cage-free by next year, with available eggs exclusively cage-free by 2020.
The majority of eggs sold at Gelson's are already cage-free, with a variety of selections from such brands as Vital Farms, Horizon Organic, Land O Lakes Organic, Happy Eggs, as well as Gelson's branded eggs. All of the new Gelson's cage-free eggs will be supplied by California farms.
"We have been working closely with the Humane Society and are excited to share the news," said Rob McDougall, Gelson's president and CEO. "We pride ourselves on offering customers a wide selection of products and those that are both health-conscious and ethically responsible, whether grass-fed beef, organic, non-GMO or vegan items. In response to increased consumer demand and the industry trend toward cage-free, we look forward to making this swift transition."
"We applaud Gelson's move to cage-free eggs for their private-label brand this year, and their commitment to feature only cage-free eggs by 2020," stated Matthew Prescott, senior food policy director for the Humane Society of the United States.
