With Samsung having ditched Snapdragon chips in favour of creating its own Exynos offering for the flagship Galaxy S6, Qualcomm has looked for the positives in being shunned.
While many would be weeping at the thought of lost profits, Qualcomm has claimed the loss will force it to be more competitive and pursue bigger innovations.
“We are going to continue to move forward,” Michelle Leyden Li, Qualcomm’s Mobile Technology Marketing Strategist told TrustedReviews while fielding questions on the potential impacts of Samsung’s Exynos switch.
She added: “It’s actually good for us: it makes us more competitive. We have to stay innovative.
“We’re going to innovate at the high-end, premium tier and we’re going to continue to take that and scale it across all of our tiers. That’s how you stay relevant.
“The last thing you want is for competitive and innovation to be sucked out of the industry. That’s happened in other industries and it doesn’t help consumers.”
While this might be mere optimistic sugar coating masking frustration and disappointment, Qualcomm has gone as far as to highlight key areas it is looking to improve moving forward.
Backing up Leyden Li’s claims, Mark Shedd, Qualcomm’s Director of Marketing stated: “We want to lead in feature set, we want to lead in modem technology and we want to lead in integration. Those are the key areas that we really want to focus on.”
He added: “Customers are going to continue to make decisions and have the options and that’s what makes the mobile industry so robust, that they do have options.
“That’s an option that they have that they may not have had in the PC industry. The mobile industry continues to thrive and that change is a good sign.”
