Blimpie, an Arizona-based restaurant chain owned by Kahala, has rolled out a new sub called Hoboken Hero as part of its 50th birthday celebration.
Being offered in stores nationwide until 5 October 2014, Hoboken Hero is a savory Italian sub sandwich packed with pepperoni, salami, prosciuttini, and provolone.
Blimpie marketing vice president Steve Evans said: "We created the Hoboken Hero to give our fans a taste of the original Blimpie experience."
The latest "Hoboken Hero" is one of several 50th anniversary campaigns rolled out by Blimpie this year.
"Even though our menu has changed through the years, we remain committed to serving an amazing product with the highest quality ingredients," Evans added.
"We launched all of our 50th anniversary initiatives, including the Hoboken Hero, to celebrate our fans and share our timeless brand that has evolved to appeal to customers of all ages."
