India-based Amul has revamped its cheese packaging with a new design to ramp up sales of its cheese products and showcase its consumer friendly approach amid intense competition.
The company has launched the new 'consumer friendly' cheese packaging with the help of Gujarat Co-operative Milk Marketing Federation (GCMMF), an external design agency which markets the Amul brand, according to business-standard.com.
GCMMF MD RS Sodhi said as Amul's marketing philosophy has always been consumer-centric, the packaging has incorporated human facial expressions in the new packaging to draw youngsters with delight on their faces, when they see the favorite cheese dish.
"Apart from food shots of various cheese dishes such as Cheese Parathas, Cheesy rolls, Cheese Sandwiches, Cheese Pizzas, Cheese Lasagna, and Baked Cheese Dishes, each pack also includes a special complete recipe with photograph of the dish, helping consumers create Amul cheese delicacies in their own kitchen," Sodhi said.
Amul has also introduced QR code on the packages, which instantly leads smartphone users to the cheese section on Amul website from where they can access additional product information.
The new packaging is made available on almost all range of cheese variants of Amul including Amul Processed Cheese, Amul Mozzarella, Amul Cheese Spreads in multiple flavours, Amul Gouda Cheese, Amul Emmental cheese and Amul creami cheese spread in forms of individually wrapped slices.
The new Amul cheese blocks are available in 200g, 500g and 1 kg pack sizes.
