Cole's Quality Foods, a Michigan-based manufacturer of frozen bread products, has launched four new savoury products.
The new products are: Chipotle BBQ Texas Toast, Spicy Buffalo Texas Toast, Hidden Valley Ranch Texas Toast and Hidden Valley Ranch Cheese Sticks.
The company is launching the new products with an unprecedented five-month, Tasty Tailgate Tour that will visit NCAA football games and NASCAR venues throughout the Midwest and the South.
These savoury products will help Cole meet consumer demand for new flavour combinations, while demonstrating how grilled garlic bread and breadsticks can become a great part of backyard barbeques and tailgate celebrations.
Cole's sales and marketing senior vice president Bruce A. Kratt said, "The Tasty Tailgate Tour is a perfect way to show people how a great meal from the grill can be made even better by sharing the plate with Cole's Chipotle BBQ Texas Toast or Hidden Valley Ranch Cheese Sticks."
Cole's Quality Foods' range includes many first-to-market, consumer-centric products, including Original Garlic Bread, Garlic Breadsticks, and Twisted Cheesesticks.
