VintageGoth a leading name in global fashion and corsetry, announced plans to expand in the India market. As a part of this announcement, the company unveiled its flagship store in Gurgaon. This store epitomizes the brand’s vision of discreet luxury where every creation is made of stunning prints, mesmerizing embellishments and embroideries, sensuous materials and showcases impeccable craftsmanship. The brand is also introducing new product ranges such as Trendy Dresses, Fashionable Skirts, Evening Gowns and Cocktail Blouses.
The Range
VintageGoth is a label steeped in gothic history, art and tradition yet delivering a modern beat. Every creation in the store is given undivided attention and made with utmost care. A class apart, the flagship store will host selected Designer Corsets, Trendy Dresses, Fashionable Skirts, Evening Gowns from the brand Vintage Goth. The colour combinations and fabrics have been hand-picked keeping in mind the discerning Fashionistas of today.
The fabrics used in the range are vibrant crepes, chiffons and georgettes with Suman Bharti’s signature designs. Contemporary styling forms welcoming the spring and summer form the core of this alluring collection. The shades are exuberant, spunky and vivacious. Suman Bharti’s unerring eye for fashion has created the perfect fashion palette with bold textures and adventurous colours, making the range playful.
Creating a market for corsets
Designed as a concept store this newly launched space has a special focus on corsets that will make the wearer look shapely and instantly reduce their Waist Size. It also reduces back pain! Based on the ethos that “One Size doesn’t Fit All” the store aims to provide Indian customers with customised corsets. The store has a unique model wherein buyers can walk in and choose the design they like and the store will customize it as per their size and fit.
This customized corset will then be delivered to the consumer in 4-5 working days. Moreover, the buyers can also take any of the corsets displayed to try the fit over a period of 48hours in the confines and privacy of their home. The store also boasts of an in-house designer on Wednesday and Saturday. The designer will be stationed to address any style and fitting queries from the customers. This store is exclusively designed for women; men can accompany their female partners.
Dazzling interiors
The store has been conceptualised as a style lounge and hence the feel and decor is very unique. In line with the brand’s image, the store features damask patterned beige walls, an oak wooden floor and brass fixtures. The company has also come up with a unique offer for corset buyers wherein they can get their purchase bills back to avail 15% discount for their next buy. Two more stores are in the works - in Bangalore and Mumbai.
“With Vintage Goth we aim to bring global fashion and corsetry to the doorsteps of Indian consumers. The focus is on flawless fits coupled with quirky and designer wear especially conceptualized for the woman of today”, said Suman Bharti, Founder and CEO, Vintage Goth. He further added, “As our brand is pursuing extension into India it is now time to take our business and presence in Gurgaon further into the next step of growth by developing a local strategy focused on retail expansion and increased distribution”.
