Industry Veterans Bring 360o Insight to Developing Managed Market Solutions for Stakeholders
HealthSTAR Communications, a leading healthcare communications company, today announced the formation of HEALTHSTAR Market Access, LLC, a subsidiary created to deliver comprehensive, real-world, measurable, customer-centric solutions to increasingly complicated market access challenges in the industry.
HEALTHSTAR Market Access is led by two well-known managed markets veterans, Scott Baxter, President, and Robert Poetsch, Executive Vice President and General Manager. Between them, the leadership provides a comprehensive understanding of managed markets, having held positions in the pharmaceutical/biotech, agency and customer settings. This unique perspective allows for a true 360o view of market access dynamics enabling the development of strategies and programs that more accurately address stakeholder challenges.
"While many of our units include some market access expertise, we knew that a dedicated offering was critical to our continued success," says Chris Sweeney, CEO of HealthSTAR Communications. "Changes are happening almost daily across all of our healthcare businesses, and HEALTHSTAR Market Access will help us continue to deliver comprehensive solutions."
Baxter joins HEALTHSTAR Market Access with nearly 20 years of managed market experience in pharmaceuticals, starting his career at Merck-Medco, where he was Manager of National Accounts overseeing clients including Blue Cross and Blue Shield of Kansas, Walmart, Boeing, Northwest Airlines and the Department of Defense. Most recently, he was at Mosaic Managed Markets focusing on biologics and mastering perspective from both payers and nuanced distribution models.
"HEALTHSTAR Market Access will deliver smart strategy and excellent tactical execution, but most importantly, we'll employ a nimbleness that will allow for real-time response and adjustments," says Baxter.
Poetsch, who has almost 20 years of diverse experience in managed markets, starting at Medco and most recently leading Daiichi Sankyo, Boehringer Ingelheim/Pfizer's Spiriva and Merck businesses at Mosaic Managed Markets, added, "With today's fluctuating healthcare environment due to healthcare reform, it is critically important for our customers to be delivering the right messages, in the right voice, to the right customer."
About HealthSTAR Communications
HealthSTAR Communications is an innovative network designed to provide a comprehensive portfolio of unique and traditional healthcare marketing services. HealthSTAR is one of the largest independent global marketing services company in the world. Its structure is designed to maximize the networks ability to mobilize the appropriate channel of communications that is deemed best for your brand. The network has worked with more than 100 pharmaceutical and healthcare manufacturers representing over 230 brands.
