US-based Dole Food has introduced All Natural DOLE Chopped Salads - the industry’s first all-natural chopped salad line that features both kits and blends.
All Natural DOLE Chopped Salads offers three all-natural chopped salad kits formulated with kale as well as two chopped salad blends. The range will hit the shelves in mid-September 2013.
The company noted that development of its five new chopped salads follows extensive consumer research into chopped salad attitudes, flavor preferences and other trends, and is consistent with the its commitment to all-natural salad kit ingredients..
Dole's three new chopped salad kits include All Natural DOLE Chipotle & Cheddar Chopped Salad Kit, All Natural DOLE Bacon & Bleu Chopped Salad Kit, and All Natural DOLE BBQ Ranch Chopped Salad Kit.
Its two new chopped salad blends are All Natural DOLE Asian Chopped Salad Blend and All Natural DOLE Summer Garden Chopped Salad Blend.
Dole Fresh Vegetables marketing VP Chris Mayhew said that Dole's five research-driven new offerings allow salad lovers to create some of their favorite, restaurant-inspired salads at home - and to even customize them with their own ingredients.
All Natural DOLE Chopped Salad Kits and Blends are packaged in the open-design bags offering product benefits, pairing and serving suggestions, nutrition and other information. The suggested retail prices (SRPs) of $3.99 and $2.99-$3.29 are consistent with Dole's other kits and blends, respectively.
Dole Food Company with 2012 revenues of $4.2bn, is one of the world's largest producers and marketers of high-quality fresh fruit and fresh vegetable.