US-based retail chain 7-Eleven has teamed up with Pillsbury, a brand owned by General Mills, to introduce the first branded fresh-bakery item Cinnamon Roll.
The new product is available with hot foods as well as in the fresh bakery case at participating retail outlets for a suggested retail price of $1.69.
Beginning 10 September, a limited-time coupon for a free cinnamon roll will be available on 7-Eleven's app with the remaining offers to continue later.
The food innovations team at 7-Eleven has worked with Pillsbury for more than a year to develop the Cinnamon Roll, while ensuring consistent product quality.
7-Eleven fresh food innovation vice-president Kelly Buckley said: "Our goal in partnering with Pillsbury was to create an indulgent cinnamon roll that looked and tasted homemade."
General Mills market manager Randy Johnson said: "Partnering with 7-Eleven gives General Mills an opportunity to bring the fresh-baked goodness of a ready-to-eat Pillsbury-branded cinnamon roll to millions of people."
