Ashland Specialty Ingredients, a commercial unit of Ashland Inc. announced plans to increase the price of its global coatings hydroxyethylcellulose (HEC) by 6 percent. The increase is effective September 1, 2013, or as contracts allow.
Source:
http://www.coatingsworld.com/contents/view_breaking-news/2013-08-20/ashland-inc-announces-price-increase-for-global-coatings-hydroxyethylcellulose-hec/