Enve is offering a new set of wheels that hit a price point about $600 per pair cheaper than its previous lowest-priced offerings.
The wheels are built on Enve's Classics rims paired with DT Swiss 350 hubs and French-made Mach Prime bladed spokes. The 350 hub model is less expensive than DT Swiss' 240 or 190 hubs used on Enve's other wheels, allowing the new wheels to be priced at $1,850 for tubular options and $2,050 for clincher options.
The 350 hub option is being offered with Enve's three all-carbon Classic rim models, which have 25-, 45-, and 65-millimeter rim heights. Enve introduced those rim models in 2007 and they feature a five-year warranty. The same rims are available with the DT Swiss 240 hubs starting at about $2,600.
Last month Zipp announced some new lower-priced aero wheels as well, including some aluminum rim wheel options. Zipp's new lowest-priced carbon wheel has an aluminum brake track and retails for about $1,500.
Enve expects to start shipping the new wheel options this month. Enve sells direct to U.S. bike shops and via international distributors. The company also sells its wheels consumer direct from its website at 5 percent above MSRP.
