Since the beginning of this year, with profit making as its aim, Meishan Steel faced up the market, adopted measures actively, speeded up product structural adjustment and achieved fine results. New product development in the first half of this year reached 42 items, a y-on-y increase of 11.
Meishan Steel stuck to manufacturing of high-strength, high-end and high value-added products as a means of adjusting product structure, and speeding up new product development this year. Based on market demands, Meishan Steel focused on key products of hot-rolling high strength steel, speeded up research on key technologies, enhanced production realization capacity, and achieved fine results in new product R&D. In the first half of this year, key products of fifteen types of hot-rolling high strength steel, five pickling automotive steel, three tinned high-end products and four automotive original plates were unleashed in the market consecutively.
Meishan Steel further enhanced trial production capacity of exclusive new trial products. The ratio of exclusive new trial products in the first half of 2013 reached 8.16%, a y-on-y rise of 6%. With successful trial production of specialized fine blanking steel of C45E and SCM415, Meishan Steel became the first domestic enterprise to manufacture specialized fine blanking steel.
To speed up product structure adjustment, enhance new product development, Meishan Steel fully utilized its advantages in techniques and equipments in lines of 2nd phase to facilitate high-end product development (product development from 1780 line amounts to 60% of total new products); on the other hand, Meishan Steel based its new product R&D on concerted efforts of production, marketing, research, learned from and absorbed advanced technologies from directly affiliated plants and deparments of Baosteel Co., Ltd., made full preparation in techniques and technical schemes and enhanced product quality control capacity especially through fully adopting APQP tools and methods in key products of automobile industry.
In new product development, Meishan Steel incorporated market demands and economic benefits to fully display its competitiveness. It identified user demands by visiting users and communicated in technical terms while analysing competitor products. Product development personnel actively engaged in tracking information from both the site and the market every time new product was manufactured and tested by users to gain first-handed material and effectively pushed forward product expansion.
In new product development, Meishan Steel established SUB team to jointly expand the market with both technical and marketing personnel, help users tackle all kinds of technical problems and bring win-win solutions to users and enterprise.
