Anheuser-Busch’s margarita flavoured beer Lime-A-Rita has launched a limited-edition Cherry-Ahh-Rita flavour.
The flavour has been released just in time during the end of summer.
This new edition features sweet, juicy tasting dark cherries with a fresh twist of margarita.
The drink designed for autumn and winter will be available on the shelves of stores till March 2017.
Cherry –Ahh-Rita will be available in different packs including 12 pack, 8oz cans, four pack, 16oz cans and in 25oz cans.
The company says that Cherry-Ahh-Rita will be joining its permanent flavour siblings such as Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita, Water-Melon-Rita, Lemon-Ade-Rita, Raz-Ber-Rita, Lime-A-Rita Splash and Straw-Ber-Rita Splash.
Anheuser-Busch in a statement said: “With the introduction of Cherry-Ahh-Rita, Lime-A-Rita continues to encourage consumers to celebrate margarita moments, those special moments when a margarita can change the occasion in a truly unexpected way, in the festive fall and winter months.”
Recently, the company had entered into a contract with Craft Brew Alliance for continued partnership in distribution, brewery optimisation and international expansion.
The distributor agreement has been extended till 2028. The brewery expansion agreement will help in increasing the production up to 300,000 barrels of volume to Anheuser-Busc.
The international distribution agreement with Craft Brew Alliance will help Anheuser-Busch to be launched in Brazil and Mexico.