Chex, the cereal brand owned by US-based food company General Mills, has launched its seventh gluten-free flavor, new Vanilla Chex, with natural vanilla flavors.
The new product joins the following gluten-free flavors: Rice Chex, Corn Chex, Honey Nut Chex, Chocolate Chex, Cinnamon Chex, and Apple Cinnamon Chex.
According to the company, new Vanilla Chex is flavored with natural ingredients and has 10g of whole grain per serving. It contains no artificial colors or flavors and provides key nutrients, vitamins and minerals.
Chex marketing manager Amber Holm said that Chex provides families, including those living a gluten-free lifestyle, with wholesome and flavorful breakfast options they'll love.
"We're thrilled to be adding Vanilla Chex as the seventh gluten-free cereal in the Chex family," Holm added.
Chex gluten-free cereals are available on cereal shelves nationwide for an average retail price of $3.39 per box. New Vanilla Chex is now available on store shelves.
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, among others.
