Kuwait Food Company Americana Group and TGI Fridays will enhance their partnership with a new agreement for Americana to open 35 new Fridays restaurants over the next five years.
This agreement will give Americana a total of 90 Fridays locations by 2019.
Earlier this year, Americana, the leading operator of casual and quick service restaurants across the Middle East and North Africa, celebrated the opening of its 50th Fridays restaurant in Al Jabriya, Kuwait. Next year, they will operate Fridays restaurants in nine countries when a new location opens in Erbil, Kurdistan.
"We believe this agreement demonstrates our confidence in the Fridays brand and the brand revitalization strategy that the Fridays management team have put in place," said Marzouk Al Kharafi, Chairman of Americana Group. "Fridays continues to prove itself as an industry leader, with global recognition and passionate guests, and we look forward to significantly increasing Fridays presence in these important markets."
The 35 new Fridays restaurants will be opened in Americana's existing markets, demonstrating the strength of the Fridays brand performance in this region.
"Americana is our largest international franchise group, and over the course of nearly two decades, they've cultivated into one of Fridays strongest and most enduring partnerships," said Ian Saunders, President and COO of TGI Fridays International. "Americana demonstrates all the attributes of a great partner and we look forward to sharing even greater success in the future as we build upon our already strong leadership position in the Middle East."
