UK-based food packaging supplier Tri-Star Packaging has launched a packaging for tortillas - Artisan 2 Tortilla, a new addition to its artisan range.
The company noted that the pack is designed specifically to enable café and sandwich shop operators to display wrap-style products in a way that presents the food inside the pack in a highly visible and appealing way.
The new packaging can hold two wraps per pack. The tortillas are packed and presented standing on their base, protecting the shape and integrity of each wrap and showcasing the quality of the ingredients through the windowed bag.
Featuring ridged walls to add strength, the new Artisan 2 Tortilla is designed to prevent the products inside from losing their shape, while maintaining freshness. The pack is available with either a white or kraft coloured bag, both of which offer excellent branding and marketing opportunities through the use of bespoke printing.
The Artisan 2 Tortilla, which is manufactured from environmentally-friendly recycled and recyclable rPET, offers direct benefits to consumers, as the tortillas can easily be eaten straight from the pack.
Tri-Star managing director Kevin Curran said that tortilla wraps have secured a permanent place in the fixture of pretty much every café and sandwich shop.
"Consumers consider them a delicious, healthier and lighter alternative to traditional bread sandwiches and the Artisan 2 Tortilla enables food-to-go businesses to market them in a way that highlights their quality and authenticity."
"Using the Artisan 2 Tortilla is a sure fire way to boost sales of wraps, which often command a higher price point in the chiller cabinet and therefore generate better profit margins," Curran added.
The Artisan 2 Tortilla joins the company's existing Bloomer 2 and Bloomer U packs in the Artisan range.
