Quaker Oats, a subsidiary of PepsiCo, has introduced new breakfast offerings to its product range.
In an effort to meet the growing demand for alternative breakfast choices, Quaker is reinvigorating the idea of oatmeal, the breakfast staple that has seen renewed interest from consumers. From creating breakfast offerings with protein or with less sugar, to highlighting the satiety and whole grain nutritional benefits of oats, to providing quicker and more convenient options for the time-challenged, Quaker is kick-starting oatmeal season with new products:
* For those in a hurry who still want a delicious breakfast, Quaker Quick 3-Minute Steel Cut Oatmeal delivers the same hearty and nutty texture that has made steel cut oats popular, but with a convenient consumer desired cook time. The new offering cuts the traditional cooking time of 30 minutes to three. Beyond the original flavor, two delicious flavored varieties - Blueberries & Cranberries and Brown Sugar & Cinnamon - made with real fruit pieces and spices will also be available in convenient pouches.
* Growing in popularity amongst consumer diets, super grain-infused products continue to rise across the grocery aisles and on restaurant menus. Quaker Real Medleys Super Grains delivers a delicious blend of fruit and nuts found in the original Real Medleys products as well as a dynamic blend of oats, wheat, barley, rye, quinoa and flax. Flavors include Banana Walnut and Maple Pecan Raisin.
* Sixty-two percent of consumers are making a point to get more protein1. With 10 grams of protein and 40 grams of whole grains, Quaker Protein Instant Oatmeal - offered in Banana Nut and Cranberry Almond - helps energize consumers' mornings.
* Due to growing consumer demand for products that are lower in sugar, convenient on-the-go cups of Quaker Instant Oatmeal: 50% Less Sugar2 will be available with no artificial sweeteners. Offering great taste and delicious flavors like Cinnamon Pecan and Apple Walnut, this will be the first nationally available instant oatmeal to use stevia, a zero-calorie plant extract, as a sweetener.
"We are dedicated to delivering the power of the oat to our consumers through new and delicious products that address their varied lifestyle needs," said Joe Silverman, Senior Marketing Director for Quaker Oats. "Whether families are looking for a wholesome and delicious start to their day, specific benefits like more protein or just a fast, convenient and filling breakfast, Quaker has a solution."
These new products are available at select mass merchandise and grocery stores now and will be available nationwide in January 2015, just in time for National Oatmeal Month.
