Campbell Soup has added three new pub-inspired soups, Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak, to the Campbell’s Chunky soups line for the upcoming National Football League (NFL).
Campbell said the new soups will feature flavors from the favorite menu items at local pub or sports bar and will be available at retailers across the country.
The company is refreshing its 'Mama's Boy' campaign for the 2013 season and hired Clay Matthews as its new spokesperson.
Campbell's Chunky soup senior brand manager Mark Materacky said: "Our new 'Mama's Boy' Clay Matthews and our new pub-inspired soups will get fans fired up for football season."
The company is launching new recipes for some of its most popular varieties in its Campbell's Chunky soup range, including New England Clam Chowder, Old-fashioned Vegetable Beef and Beef with Country Vegetables.
