UK-In a summer to remember,Lucozade's YES!Arena played host to many exciting moments.For the YES!Arena festival tour,Lucozade teamed up with five of the biggest music festivals in the UK-to provide high energy music,fun in the sun,and an experience that festival goers are not soon to forget.Entertainment lighting specialist White Light was tapped by brand experience agency TRO to provide lighting,rigging,staging,and power to the Lucozade YES!Arena festival tour.
Fans came to see artists such as Snow Patrol,The Killers,Ed Sheerhan,Nicki Manaj,Florence+The Machine and more,but were pleased to discover the excitement going on in the Lucozade Arena.As visitors showed up to concerts across the UK,they were surprised by Lucozade giveaways,their favourite music,and of course,an impressive light show in the YES!Arena.
With everything ready,the festival tour kicked off in Southwest Wales for Beach Break Live.For each site,White Light needed to supply all of the lighting,staging,and rigging for the Yes!Arena and the popular Silent Disco,a headphones only dance party.White Light made sure that the staging and rigging-a Prolyte H30V truss system-could be assembled and disassembled quickly and easily.All of the gear also needed to travel hassle-free from venue to venue throughout the tour.This meant making the trek to venues in Wales,Stratford-Upon-Avon,Essex,Suffolk,and Scotland.
The White Light team worked closely with TRO,making sure to complement the visual style of Lucozade's YES!media campaign.For the tour,White Light supplied a variety of lighting and special effects equipment.Featured prominently in the rig were JB7 Zoom fixtures,moving head LED wash lights,chosen for their large palette of mixable colours and impressive zoom range.Coemar Infinity ACL M fixtures were chosen for their quick tracking speed and variety of effects.
For the project,White Light also supplied Color Kinetics ColorBlast units,which provided rich,even colour to the staging architecture.To add to the atmosphere,Atomic 3000 strobes got the crowd moving while Look Solutions NT Vipers provided consistent fog throughout each of the festival nights.
