Walking along the streets of London during the festive period is always a magical experience as the city really embraces Christmas and all of the festivities that come with it.
Every year on Store Street, Imagination - creative communications agency - demonstrates its creativity and flare by transforming the building's imposing edifice into a fine tribute to the merriment of the festive season
This year is no different as it has chosen to create a giant wreath with a blue ribbon.
The classic design is made from a large circular truss packed with trees adorned with over 3,000 tungsten lights.
Behind this lighting extravaganza the red brick building is lit in magenta, helping to provide a warm background glow.
The festivity continues indoors where visitors are met with a spectacular five-story tree that is complete with snow and over 8,000 dazzling LED lights.
Ceiling spotlights help finish off this wonderful look that captivates anyone who enters the building.
The lighting display was privately funded and created using lights that are already used in Imagination's stores, which allows them to be a true manifestation of the company and its creativity.
Lighting designer on the project Jonny Milmer told A1 Lighting Magazine: "Imagination wanted to create something that was bold without being too brash or tacky. There seems to be a prevailing mood of nostalgia this year. The wreath motif works with this, evoking memories of more certain times through referencing Christmases past."
People looking to put up their Christmas lights sooner rather than later might also consider using some ceiling light fittings in order to help illuminate the tree and all the presents underneath.
Indeed, the Searchlight 4301AB Fisherman 1 Light Antique Brass Pendant from Scotlight provides great lighting with a classy finish that will really make your house stand out from your neighbours'.
