Venice-based effects house,The Mission brings a black stallion to the links in an adrenaline-charged new:30,''The Arrival''out of Wieden+Kennedy,Portland,and directed by Park Pictures'Ellen Kuras.
The spot opens with a close-up of a glistening black stallion turning his eyes towards us,intercut with staccato-like shots of the horse in action that emphasize his power and grace.Suddenly,with a percussive burst,the stallion launches at full speed across a landscape of manicured grass,his powerful hooves leaving a wake of upturned divots.He continues to bolt across greens and hurtle through sand traps as slow-motion inserts lend finesse to his forcefulness.With masterful control and pinpoint precision,the stallion stops suddenly and rears up on his hind legs,bellowing as his muscular frame is silhouetted dramatically against a cloud-scattered sky.We then reveal the object that pulled his charge up short:a putting green,shrouded in mist.Superimposed over this shot are the words:''All Power.''The horse's front hooves land on the grass as a second super appears:''All Control,''before we cut to the Nike 20XI logo,its April 29 arrival date and the tagline:''Revolutionary To Its Core.''
The Mission served as a one-stop-shop for''The Arrival,''handling compositing,color-correction and clean up.Shot on the Arri Alexa day-for-night,the moody,monochromatic look was entirely achieved in Flame.The pulse-quickening gallop sequence was captured with the Alexa rigged to a pursue car,blazing through a Tarzana,CA golf course.To achieve the spot's artful composition,The Mission,with Kuras and W+K creatives,composited many of the shots with separate plates for the horse,mud and backdrop.Flame was also used to accentuate the fog,dirt particles and even the stallion's ink-like mane.
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Read more:The Mission Harnesses Equine power for Nike Golf
