Chinese wine culture has a long history and ethnic minority groups have their own drinking customs. For them, home brewed wine is an indispensable part in festival celebrations and makes an ideal gift for friends and relatives. Wine drinking is a way of expressing their unrestrained and happy feelings. There are a wide variety of drinking customs among ethnic minority groups, reflecting their unique lifestyles. Whenever they raise a cup of wine, there’s singing and cheering drifting around, creating a joyous atmosphere.
Source:
http://traditions.cultural-china.com/en/42Traditions1878.html